What is Digital Marketing?

Those days are gone when people tend to get information and used to consume content via Newspaper, Television or by listening to Radio Channels. Today we are living in the digital age and nowadays most of the people tend to spend their time on social networking sites as well as on surfing Internet. Social networking sites are the place where the people love to hang out with their friends and family members.

As in the past Newspaper and Television were the main source of advertisement and endorsement, Most of the business owner used to to do their product marketing via these traditional source of marketing, but nowadays the main source of advertising your product has changed significantly, now most of the business holders look to advertise their products and services on digital platforms by acquiring several methods such as Mobile Marketing, Email Marketing etc.

Source: Google Images

Thus we can define Digital Marketing as an umbrella term for the marketing of products and services using the digital media, mainly on Internet but also include mobile phones and other digital platforms.Digital Marketing can also be defined as the process of acquiring or attracting customers to your business using the digital platform.Digital Marketing is much more complex than the traditional way of marketing as in Digital Marketing field the change is very rapid and every day we see something new is coming.

How to Learn Digital Marketing:

• The best to learn any new concept is by implementing it personally, same is the case with Digital Marketing as well. Most of the people tend to believe that they will get some certification on Digital Marketing and they will become an expert in this field, I am not saying that it is the wrong approach but it will cost somewhere around 50,000 INR.


• Rather than spending such huge amount, it is much better to learn online by following someone who can help you out with it, the concepts you are learning make sure to implement them.


• First of all you need to have a blog or a website, you can get a domain name for a mere amount of rs 100 and after getting the domain name the next step is to get the hosting space, which you can get free on several websites and now you have a domain and hosting space , the next step is to install a Wordpress Blog on it and then all the digital marketing concepts can be applied to this blog of yours and you will start learning practically rather theoretically.


• I have also started learning Digital Marketing concepts via this blog of mine.


• Just choose a topic for your Blog and start learning Digital Marketing and start experimenting with them.You can create a personal branding blog or can start a blog about your favorite topic.

What's our opportunity in Digital Marketing:

• Digital Marketing can help us in our personal branding and can help us in growing our stature as an individual and can help with Jobs and Entrepreneurship.


• Companies keep looking for consultants or an employee for their company that can help them in Digital Marketing.


• If you don't want to work under someone, you can also start your own business and can use the knowledge of Digital Marketing to grow your business as Marketing is considered as the most important part of a business.

The Field of Digital Marketing is very vast and if you seriously want to be a part of it, believe me you can learn it by your own, you just need a laptop or a computer with an internet connection and then you simply have to learn the concepts and implement them in your blog, learn and implement, is the way to learn Digital Marketing.

I hope now you guys have the basic idea behind the Digital Marketing concepts and now you guys must be aware of the importance of it and I am hopeful that you guys will surely gonna start learning it very soon.