Unskippable Annoying 30-seconds Ads on You Tube are going to be discontinued.

Whenever we get excited to watch a YouTube video and suddenly see a non-skippable 30-seconds annoying ad, that we have to watch cause the video that we want to watch is behind this annoying thing. We often tolerate those skippable ads that we can skip after 5 seconds but this 30-seconds ad we have to watch and get annoyed heavily. 

The Good news that is coming from Google is that they will stop supporting this 30-second annoying unskippable ads, in order to provide a better ad experience for users and to improve the ad experience for the video watchers.

As we all know that Google provides free services to the Internet users and in return, it earns by means of advertising, YouTube is one of the main sources of Income for Google through ads, where people tend to watch the ads and eventually ends up clicking on it, that helps in generating revenues for Google.

Now Google has decided to stop supporting the annoying unskippable ads on YouTube but it is not going to be happening instantly, Google is planning to come up with new ads plan to improve the advertising experience for users, and by 2018 this will happen.Google is only planning to remove this lengthy ads and rest of the ads will be retained that have the option of skipping them after 5 seconds.

Now the advertising company who creates such lengthy ads of 30 seconds will be needed to adapt to shorter formats of ads so that the traffic they get through advertising should be maintained and should get better by adapting to changes.

The change is good and the decision that is taken by Google is good and it is quite refreshing for users like me who spent most of his time by watching videos on YouTube and sometimes when those annoying ads comes up without the skip option the excitement and the joy of watching the video just go away, so it's a welcoming decision by Google but it will be implemented by 2018. 

YouTube needs to adapt to this change very quickly and need to know the desires of its user base so that user keep visiting YouTube and can watch videos without such interruptions.

It is an exciting change to know that now we won't have to wait for 30 seconds to watch our favorite videos on YouTube but this is going to be true by 2018 only.